For a business to be successful, the need to consistently meet or exceed customer expectations is vital. Within a competitive market, it is essential for Customer Relationship Management Software (CRM) systems to be integrated into the daily operations of your recruitment business. Cloud-based CRM software have opened possibilities to recruiters beyond adding candidates and clients to a database.
Read below to find out seven benefits of modern CRM systems.
1. Time Saving
Many administrative tasks can be tedious and time-consuming, a CRM can help you automate admin tasks, marketing campaigns and even lead follow-ups. This leaves you and your staff with more time to focus on the essentials which in turn should increase workforce productivity and improve results.
2. Cost Effective
A good CRM will reduce costs and improve your return on investment. Whilst free CRM systems can be tempting, they are not a great long-term solution as they often require more expensive purchase additions further down the line. Our advice is that you make the most of free trials, enabling you to make an informed decision on which CRM is the best fit for your business.
3. Improves Marketing Campaigns
Recruitment CRM allows your agency to tailor marketing campaigns to different audiences and interest groups. Even better is the visibility into your campaign’s success: bounce rates, open rates, click-through rates, opt-outs, and more. What works? What engages? What gets those all-important click-throughs to enquiry? CRMs show you the way.
4. Better Service
Through using a CRM all client and candidate activity is available on record – the more you know about your clients and candidates, the better you’ll be able to provide them with a positive sales and aftercare service. Recruitment thrives on relationships so past and present data on previous jobs filled and knowledge surrounding clients wants and needs ensures you can build meaningful relationships.
Likewise, if a problem occurs then not only are all relevant employees aware of it but as a business you can instigate measures to make sure it doesn’t happen again. Client and candidate relationships become relationships with your business, not just the individuals within it.
5. Reduces Administration
With recruitment CRM there is less time spent recording applicants details, sharing information with other departments, filing paperwork and other time-consuming administrative duties. All the information is recorded on the CRM system. Once a candidate is added to the system, their CV and contact details are saved, contact can be completed and recorded through the system and everyone has access to all the data.
Real-time information is recorded, so in theory, the record should never be out of date. As with other industries that are heavily legislated, your CRM will take care of many of the tasks that you need to carry out in order to stay compliant.
6. It’s Scalable
All stored information is in one place, allowing you to communicate internally. Almost all CRM systems will integrate with email, calendars etc and some of the newer ones with team messaging providers such as slack. The ability for multiple teams to access the same information is great for a growing recruitment business, it reduces the chance of miscommunication errors and makes sure all your departments are singing from the same song sheet. Sales, marketing, and customer service teams can share valuable information about clients and candidates to continue to funnel them down the pipeline. As you grow, your CRM grows, and your new teams can work together with improved productivity.
7. Faster Placements
With recruitment CRM systems you can search through candidates based on their skills, experience and other factors so even as you grow your recruitment agency, you will have a readymade candidate pool to tap into, finding the right person for positions much faster and not sifting through manual applications.
Here at Quba Solutions we have made the effort to not only make your life easier by providing 100% funding and an entire back-office solution, we have worked with top CRM providers such as Bullhorn and Zoho to develop the capability to integrate your CRM straight into Quba’s DynamiQ dashboard. Reducing the amount of time you spend creating assignments and submitting timesheets.