For a business to be successful, the need to consistently meet or exceed customer expectations is vital. Within a competitive marketing, is it essential for Customer Relationship Management Software (CRM) systems to be integrated into the daily operations of a business. Cloud-based CRM software has opened up possibilities to recruiters beyond adding candidates and clients to a database.
Read below to find out seven benefits of modern CRM systems.
1. Saves You Time
A CRM should help you grow your business but not mean your office is a soulless quiet data-inputting environment. Its very easy for employees to spend large amounts of time on mundane tasks but by automating administrative tasks, marketing campaigns, and even lead follow-ups, your CRM can reduce wasted time and increase workforce productivity.
2. Saves You Money
A good CRM will reduce costs and improve your return on investment. Whilst free CRM systems can be tempting, they are not a long-term solution as they often require more expensive purchase additions further down the road. Free trials for a few days are a good idea as they will enable you to choose the most beneficial system for your business.
3. Improves Marketing Campaigns
Recruitment CRM allows your agency to tailor marketing campaigns to different audiences and interest groups. Even better is the visibility into your campaign’s success: bounce rates, open rates, click-through rates, opt-outs, and more. What works? What engages? What gets those all important click-throughs to enquiry? CRMs show you the way.
4. Improves Your Service Levels
Through using a CRM all client and candidate activity is available on record - the more you know about your clients and candidates, the better you’ll be able to provide them with a positive sales and aftercare service. Recruitment thrives on relationships so past and present data on previous jobs filled and knowledge surrounding clients wants and needs ensures you can build meaningful relationships.
Likewise if a problem occurs then not only are all relevant employees aware of it but as a business you can instigate measures to make sure it doesn’t happen again. Client and candidate relationships become relationships with your business, not just the individuals within it.
5. Reduces Administration
With recruitment CRM there is less time spent recording applicants’ details, sharing information with other departments, filing paperwork and other time-consuming administrative duties. All of the information is recorded on the CRM system. Once a candidate is added to the system, their CV and contact details are saved, contact can be completed and recorded through the system and everyone has access to all the data.
Real-time information is recorded so in theory, the record should never be out of date. As with other industries that are heavily legislated, your CRM will take care of many of the tasks that you need to carry out in order to stay compliant such as the upcoming GDPR legislation in May 2018.
6. It's Scalable
All stored information is in one place, allowing you to communicate internally. Almost all CRM systems will integrate with email, calendars etc and some of the newer ones with team messaging providers such as slack. The ability for multiple teams to access the same information is great for a growing recruitment business, it elevates the amount of achievable progress for. Sales, marketing, and customer service teams can share valuable information about clients and candidates to continue to funnel them down the pipeline. As you grow, your CRM grows and your new teams can work together with improved productivity.
7. Faster Placements
With a readymade candidate pool to tap into, finding great candidates for positions can be much faster. With recruitment CRM systems you can search through candidates based on their skills, experience and other factors. While you will still find other new candidates through advertising, social media, etc, they can also be added to your database and searched much more easily than sifting through all applications manually.
Interested to know more about CRM systems for your business? Why not contact us today to see how we can help your recruitment agency grow.